searchenginemarketingsalisbury.co.uk

People use the search engines in 2different ways. They usually tend to be for either buying or researching.
Key phrases used by users researching are typically
different to those used by users looking to buy. This means that when choosing keyphrases for your website you need to think
about what sort of traffic you are looking to attract.

Someone using a search engine to look to buy a Paul Frank belt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these are likely to bring up results from companies that sell Paul Frank merchandise. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.

This is not always the case for all keyphrases though. A user may have already researched products and will use keyphrases that include product ids and descriptions. For example if someone was searching for a specific medical product like a Vitalograph Emergency Aspirator then they might use the key phrase (M1830) Vitalograph Aspirator including the product number. This should return web pages with the specific product on so it is easy for the user to compare prices.

There are also some search terms that cover both research and buying traffic. These are keywords that will be used by both types of user.Terms like href=”http://www.cravenplan.co.uk” >Web Design Wiltshire and Web Design Salisbury would be used by people researching web design companies in the local area. Some one who is looking to hire a web design or search engine optimisation company is likely to use terms like these to.